Trump threatens 100% tariffs on wine if France won't drop tech tax

The president made the threat directly to Emmanuel Macron, according to an exclusive interview with the New York Post.
 By 
Chance Townsend
 on 
French President Emmanuel Macron (L) and US President Donald Trump (R) shake hands during the greetings ceremony at the Gaza Peace Summit
Credit: YOAN VALAT/POOL/AFP via Getty Images

President Donald Trump is threatening to impose 100 percent tariffs on French wines and champagne unless France eliminates its digital services tax on American tech companies, according to an exclusive interview published Sunday by the New York Post, a conservative-leaning outlet.

Trump told the Post he delivered the ultimatum personally to outgoing French President Emmanuel Macron, giving him a straightforward choice: scrap the tech tax or lose access to the U.S. market, which the Post reports accounts for roughly a fifth of the French wine industry's global sales.

France's digital services tax — known as the GAFAM tax — has been in place since 2019, applying a 3 percent levy on local revenues generated by companies like Google, Amazon, Meta, and Apple. According to the French finance ministry, it generated roughly $700 million last year.


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The threat lands ahead of Monday's G7 summit in Évian-les-Bains, France, and directly contradicts claims from Macron's office last week that the dispute had been quietly resolved. A U.S. official reportedly dismissed that characterization as inaccurate, according to the Post.

France appears increasingly isolated on the issue. Canada dropped its own digital tax in 2025 under U.S. pressure, and Italy is reportedly weighing a similar retreat with the Italian digital services tax.

Headshot of a Black man
Chance Townsend
Editor, General Assignments

Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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