A new Shark FlexStyle for creating the best curls possible just dropped
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It's no secret that multi-stylers like the Dyson Airwrap initially went viral because of the Co-anda tech that seemed to wrap and create curls as if by magic.
While the promise of curls styled more by air than heat was enticing, it also didn't take users long to figure out that these tools weren't on par with traditional hot tools when it came to definition and longevity. Shark is looking to close that gap with its latest release, the Shark FlexStyle IonCurl, which hit online shelves on July 6 and retails for $349.99.
At first glance, the multi-styler looks similar to the original FlexStyle. It features four different attachments — the 1.25-inch IonCurl curlers, the IonCurl FrizzFighter high shine polisher, the IonCurl styling concentrator, and the IonCurl oval brush — and can be used without any attachments as a standard blow dryer. It also has the iconic twisting base mechanism, but the main differences here are all about the tech you can't see.
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The Shark FlexStyle IonCurl: What's different
The IonCurl features two major upgrades to optimize the curling experience with this multi-styler: the ion smooth technology and CoandaBoost technology.
Ion smooth technology
Ionizers have long been a part of blow drying tech to provide the smoothest styling possible. That step becomes extra crucial when your blow dryer doubles as your primary styling device. With the Ion smooth technology, the IonCurl works to target any frizziness and flyways for smoother and shinier looking hair.
CoandaBoost technology
Coanda tech is essentially the fancy term for describing the automatic wrapping mechanism that's now a mainstay on any multi-styler with a curling attachment. However, Shark ups the ante of the FlexStyle line with the CoandaBoost tech. The enhanced airflow allows for the hair to be wrapped even more tightly around the styling barrel, which creates a more defined and longer lasting curl. According to the brand, this is the strongest version of the tech you can find on any of the Shark FlexStyle models.
Other FlexStyle models
Speaking of other Shark FlexStyle models, it's worth breaking down where the IonCurl falls in the existing lineup of FlexStyles.
The original Shark FlexStyle is essentially the all-in-one multi-styler, the original Dyson Airwrap dupe, and the most affordable version of the tool, starting at $299.99 for a build-your-own model (and that's before dropping down to one of the frequent sale prices).
The Shark FlexStyle Glam is an upgraded version of the FlexStyle, both in functionality and price. The tool goes for $449.99, but can be used on both wet and dry hair for styling.
The IonCurl then, at $349.99, falls somewhere in the middle, and is for anyone who prioritizes the best curl possible. Like the other two models, the curling barrels on this version of the multi-styler need to be switched out in order to change the curl direction, which is where Dyson retains the biggest advantage.
The Shark FlexStyle IonCurl: Where to buy
The Shark FlexStyle IonCurl is available to purchase at SharkNinja, Sephora, and Ulta for $349.99 in the lilac colorway.
Topics Beauty
Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
