Content Creators

Brooklyn Frost is only 21, but has appeared in YouTube videos since her early teens. Her videos range from vlogs and lifestyle content to fashion and beauty to pranks and even streaming on Twitch. Her unfiltered authenticity has earned her a significant following with over 5 million followers across platforms.

Daniel Howell and Phil Lester, better known online as Dan and Phil, are synonymous with the playful energy of mid-2010s YouTube. The British creators rose to prominence after launching their joint gaming channel in 2014, building a loyal fanbase through their chemistry and feel-good humor.

If you've spent any time on TikTok in the past year, you've likely seen a Vanillamace edit. The streamer's expressive reactions have become fodder for fan edits, memes, and increasingly specific internet shorthand. Since blowing up last year, her online presence has become almost inescapable, even for people who don't follow her directly.

At just 27 years old, Bretman Rock has already lived several internet lives. He first rose to fame as a teenager through makeup tutorials and contour videos before launching a beauty line, acting in the web series Escape the Night, and starring in MTV's Following: Bretman Rock. Based in Hawaii, the creator and podcaster projects a sense of warmth and ease, offering a curated version of beauty to his more than 20 million followers, rooted in fulfillment rather than FOMO.

With a combined total of 66 million followers (and growing!) across Twitch, TikTok, YouTube, and Instagram, Kai Cenat is one of the internet's most-followed streamers — and for good reason. Cenat is known for constantly trying new things on his platform: The 24-year-old streamer has taken on physical and self-help challenges that have gone viral, filmed countless gaming and reaction videos, and he even coined the term "rizz."

Brittany Broski has done what few viral creators manage: She turned a meme into a lasting media career. Best known for her 2019 "Kombucha Girl" video, Broski has since evolved into one of the internet's most recognizable personalities. She has more than 7 million followers on TikTok and millions more across YouTube and Instagram.

iShowSpeed might be the hottest streamer in the world. He did, after all, win streamer of the year. Real name Darren Watkins Jr., the 21-year-old creator pulls off stunts around the globe, racking up more than 52 million YouTube subscribers along the way.

Peloton's Cody Rigsby broke out big during COVID, but he's managed to stay in the public's good graces with his mix of light-hearted humor, addictive cycling classes, and one amazing mustache.

Nostalgia for the 2000s is served up piping hot with hilarious creator Isabel Clancy. She pokes fun not only at aughts style, but also at her past trend-chasing.

Blending lifestyle content creation, activism and education with community-building and a fiercely unapologetic voice, 25-year-old Texan creator Kay Poyer both fosters and leads conversation online.

Some creators go viral for a moment; Taryn Delanie Smith built an account that people keep coming back to. Best known for Denise, the "heaven receptionist" who warmly greets the newly departed in the afterlife, Smith has created one of the most distinct characters on the internet. As her audience grows, viewers return for both her humor and her heart.

Jordan Howlett, 28, has become the internet's primary source for testing the hype. Better known as Jordan The Stallion on TikTok, he's the one who zooms in, telling you to "come here" before revealing what he's found. He's racked up more than 18 million followers along the way.

American figure skater Amber Glenn has become one of the most visible athletes in her sport, both on the ice and online. The 26-year-old Olympian has built a strong digital following with more than 2 million followers on TikTok, where she shares training clips, competition moments, and humorous glimpses into the life of an elite skater.

If early Instagram created the blueprint for influencer beauty, Kelsey Calemine helped define it — and she's now navigating what comes after. Known online as @fatherkels, Calemine rose to prominence in the mid-2010s with a highly curated feed of selfies and lifestyle posts that drew millions of followers and comparisons to Kylie Jenner and other celebrities.

Explaining sports for the girls, gays, and theys. That’s what Mariah Rose aims to do on TikTok, where she has 774,000 followers. Though she’s not an athlete herself, her father is Jalen Rose, a sports analyst and former NBA player. Rose hosts the podcast Hoops for Hotties and has tackled topics such as WNBA players’ salaries, Tiger Woods’ problematic timeline, and NFL Hall of Fame snubs.

Mikey Angelo has built a massive audience by turning the week's biggest headlines into catchy parody songs that are both funny and informative. With over 4 million TikTok followers and growing mainstream visibility through appearances at the TikTok Awards and Dick Clark's New Year’s Rockin’ Eve, Angelo is becoming one of the internet's most recognizable musical satirists.

Paige DeSorbo is so much more than Summer House. Sure, the hit Bravo reality show may have introduced her to a national audience, but it's no longer the headline. At 33, DeSorbo has evolved from reality TV personality into a bona fide multi-hyphenate: media host, entrepreneur, fashion authority, and digital tastemaker.

Golf is cool again, and creator Robby Berger, aka Bob Does Sports, can take no shortage of credit. His growing media empire attracts not only numerous brand partnerships, but the admiration of professional athletes and millions of viewers.

If you've ever fallen down a late-night TikTok rabbit hole of unsettling, can't-look-away videos, there's a good chance you've encountered Spencer Lackey's work. The filmmaker's short-form horror videos transform ordinary spaces — a hallway, a bedroom, a window at night — into something more unnerving for his more than 3 million followers.

The internet has a BFF, and her name is Christina Najjar. Better known to her millions of followers as Tinx, this podcaster, author, and digital creator has been affectionately described as “TikTok’s older sister.”

Akil McKenzie, better known as Unsighted Poet online, is a Toronto-based film director, rapper, and poet. Though he's been sharing poetry on social media since college, he broke out last year after freestyling at a Morgan Jay show in a clip that earned more than 50 million views. Months later, he went viral again for his "white girl dance" to Kesha's "Your Love Is My Drug" on TikTok, with viewers drawn to his infectious energy.

With over 2.4 million followers on TikTok and 638,000 followers on Instagram, Yasmine Sahid might be one of the most familiar faces on the internet. Fans may have seen her imitating Jasper from Twilight, all five members of One Direction, or pretty much any nostalgic figure from our chronically online past. Sahid's range is not limited to just her social media content: she's also an actor, singer, comedian, and podcast host.