Casetify has released an actual Tamagotchi device, and it is peak millennial nostalgia
TL;DR: The official Casetify x Tamagotchi collection launches on May 29. The collection features phone cases, plush earbud pouches, phone straps, and customizable carry-on luggage, with prices starting at $36.
If you grew up in the '90s, it felt like every single person had a Tamagotchi clipped to their backpack. They were basically Sims, but cuter and pixelated; you had to feed them, clean up after them, and keep them happy 24/7, or they'd die. Everyone who was anyone had one, except me.
I was never allowed to have one. (The childhood trauma is real.) If your parents also denied you a virtual pet, it's time to pull out your wallet because we finally have adult money now.
Casetify just announced a collaboration with Bandai Namco for an actual Tamagotchi collection, and it drops on May 29. And it's not just phone cases — they're releasing an actual, functional Tamagotchi device with a custom Casetify shell.
They're also offering "Chase Cards" with seven different rarity tiers from "Common" up to "Supreme Ultra Rare." Oh, and you can get a 21-inch carry-on suitcase in pink or blue that you can personalize with your initials in the actual Tamagotchi font.
If you feel a little silly about buying toys as a fully grown adult, don't. The "kidult" economy is huge right now. According to a market research report from Circana, global toy sales rose 7 percent last year, and collectibles spiked by 32 percent.
The collection officially goes live on May 29 at casetify.com/colab.
Tabitha Britt is an award-winning freelance journalist, editor, and SEO/AEO strategist. Aside from reviewing dating apps and sex toys for Mashable, Tabitha is also the founding editor-in-chief of DO YOU ENDO — a digital magazine by individuals with endometriosis, for individuals with endometriosis. She has a Master's degree in Creative Publishing and Critical Journalism from The New School for Social Research and is a grad of Sextech School. You can find more of her work in various online publications, including National Geographic, Glamour, Better Homes & Gardens, and Everyday Health.
