Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on X @betallard and reach her by email at [email protected]. In her free time, you'll find her playing her Switch, hanging with her cat Mila, or cooking something new in her kitchen.
Latest From Bethany Allard
A new Shark FlexStyle for creating the best curls possible just dropped
Smooth, bouncy curls without intense heat styling? We're listening.
Anna DeGuzman explains how she became a professional magician through content creation
Plus, a live demonstration of her skills.
65+ birthday gifts to add to your wish list
We answer the age-old question: "What do I want for my birthday?"
By Miller Kern and Bethany Allard
These are Sidney Raz's content essentials after nearly 20 years as a creator
Here's a gear lineup you'll want to know about before your 30s.
How Jessica McCabe turned 'How to ADHD' into a trusted online resource
From organizing her own thoughts to working with researchers, the creator shares how her channel has evolved over the past decade
By Bethany Allard and Crystal Bell
Sidney Raskind tells Mashable the story of his 15-year journey to TikTok success
" I just never stopped stopping, as they say in 'Popstar'."
The Owala FreeSip is back down to its Prime Day price
Summer heat requires an easily portable, cold bottle of water at all times.
The Instagram-viral Cadence Travel Capsules are on sale for 25% off
Grab yours before you go through TSA this summer.
Jessica McCabe built 'How to ADHD' by solving her own biggest problem
Here's how the mental health creator sustained it, and built it into a business.
We found 15+ Prime Day headphones deals still available at Amazon: Shop Bose, Sony, and Marshall
Great budget brands like Soundcore are also getting in on the deals.
We found the best Prime Day earbuds deals that are still live: Save on Apple, Bose, and Nothing buds
Prime Day is over, but plenty of earbuds are still on sale for under $100.
Twitch's CEO says passive scrolling can't beat the community of live streaming
We caught up with Dan Clancy at VidCon 2025 to talk Twitch's role in the creator economy.
The fastest-growing jobs in the creator economy don't require going viral
Editors, managers, producers, and more at VidCon are talking about how to break into the creator economy from behind the camera.
Listen up: Prime Day ends tonight. These noise-cancelling headphone deals won't last much longer.
How are those $198 Sony XM5s still in stock?!
By Haley Henschel and Bethany Allard
The best Prime Day AirPods deals you can still shop on the final day
The $399 AirPods Max 2 deal is gone, but there's still time to grab Apple's in-ear buds on the cheap before the sale ends tonight.
By Haley Henschel and Bethany Allard
Lego deals are still live on Prime Day: We found 90+ deals worth shopping today
The Lego Star Wars Imperial Star Destroyer set with a Cal Kestis mini-figure is cheaper than it was last Cyber Monday.
By Haley Henschel and Bethany Allard
The tools Anna DeGuzman uses to make her VidCon experience extra magical
We met up with the magician at VidCon to talk gear.
How creators are foregoing brand deals to launch their own product lines
VidCon panelists share their best tips for making the transition from creator to business owner
Ned Fulmer takes center stage at VidCon to talk learning from mistakes
"When I heard I was invited to be a panel for f***-ups, I was like 'Oh my god, I'm perfect.'"
So many Lego sets are 20% off for Prime Day: We found 103 deals worth shopping
The Lego Star Wars Imperial Star Destroyer set with a Cal Kestis mini-figure is cheaper than it was last Cyber Monday.
By Haley Henschel and Bethany Allard
The best Prime Day AirPods deals are live — AirPods Max 2 down to best-ever price
$399 AirPods Max 2 are a surprise, to be sure, but a welcome one.
By Haley Henschel and Bethany Allard
The best Prime Day deals on Echo devices — shop smart displays, smart speakers, and bedside clocks
Record-low prices abound.
By Bethany Allard and Tabitha Britt
We swept Amazon and Walmart for the best Prime Day Lego deals: Shop flower bouquets, Star Wars, 50+ more
The Imperial Star Destroyer with the Cal Kestis mini-figure is back to Cyber Monday pricing.
