Beats just dropped its cutest cable yet in Power Pink — buy it for under $20

TL;DR: Beats has launched a new Power Pink colorway for its woven cable lineup, bringing a brighter look to your everyday tech accessories. The cables are available in USB-C-to-USB-C and USB-A-to-USB-C options, with prices starting at $18.99.

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Credit: Beats

Beats USB‑C to USB‑C (1.5 m / 5 ft.) – Power Pink

$18.99 at Apple

 

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The brand that made colorful headphones a style statement is now bringing that same energy to charging cables with its new Power Pink woven cable lineup. Designed to add a little personality to your everyday setup, the new cables combine Beats’ signature braided design with practical features for charging, syncing, audio, and data transfer.

Beyond the new pink finish, the cables feature a tangle-free woven design designed for everyday durability. Beats says each cable undergoes thousands of hours of testing and features reinforced construction to help reduce fraying over time.

The Power Pink cable lineup comes in three versions, depending on the devices you use and how much reach you need:

• USB-C to USB-C cable (1.5m)
  A compact everyday option that supports up to 60W charging and USB 2.0 data transfer speeds. It works with USB-C Apple and Android devices for charging, syncing, audio, CarPlay, and data transfer.

• USB-C to USB-C cable (3m)
  The longer option for desks, bedrooms, or setups where extra reach matters, with support for up to 240W charging and USB 2.0 data transfer speeds.

• USB-A to USB-C cable (1.5m)
  A handy option for older charging setups, this reinforced braided cable is designed to stay tangle-free while helping prevent fraying over time. It supports up to 15W charging on select iPhone and iPad models, plus USB 2.0 data transfer speeds.

The cables work with both Apple and Android devices and can be used for charging, syncing, audio, CarPlay, and data transfer. The USB-C to USB-C versions can also charge compatible Beats headphones and speakers while you listen to audio and support lossless playback with compatible devices.

If your tech setup could use a little more personality, the Power Pink woven cable is an easy way to make the everyday cable feel a little less ordinary.